Molly Sloan: How’d you get into marketing operations? What are your responsibilities today? This interview has been edited and condensed for clarity. Because Sara is about to drop some serious marketing ops wisdom. I think it’s safe to say Sara knows a thing (or 2,000) about marketing ops – what marketing and sales alignment should look like, how to build a martech stack in an ever-changing (and expanding) landscape, and of course, we couldn’t talk about marketing ops without nerding out about the marketing funnel for a bit. Automation, marketing ops, sales ops, B2B marketing, ABM – you name it, she does it. Sara McNamara is a legend in the ops world.
I’ve learned more in DM feeds from her than most books or consultants could sneeze at.” Know what’s even more rare? Getting to say you got that nickname from a marketing unicorn in her own right – Sarah Kennedy Ellis, the CMO of Marketo. But the title really fits Sara McNamara, Marketing Operations Manager at Cloudera ? It’s not every day you have the chance to meet a unicorn.
